CASE STUDY: BARKER AND STONEHOUSE – DREW PRITCHARD

An inspirational new collection

Barker and Stonehouse called on Cool Blue to introduce consumers to Drew Pritchard’s first ever furniture range.

The collection

Antiques expert and star of TV’s Salvage Hunters, Drew Pritchard teamed up with Barker and Stonehouse to launch his first ever collection of sofas and chairs.

Featuring design details handpicked from the last three hundred years – from the English Regency period, through to the 19th century and even the 1960s, the collection captures that laid-back English country house look perfectly.

Barker and Stonehouse enlisted our help launch the collection to consumers and press.

Content creation

Working closely with Barker and Stonehouse’s in-house team, we created a series of multi-channel assets using stills, video and copy, that would reach audiences across the retailer’s owned channels.

Subscribers were introduced to the collection via e-mail as well as via Barker and Stonehouse’s Spring Brochure with a four-page feature, which directed audiences to a dedicated online landing page.

This content-rich page told the story of the collection, from idea to finished article, including a video interview with Drew.

Press coverage

To launch the range to press, we created dedicated digital media packs which provided an overview of the collection, as well as access to a bank of assets (video, stills, details).

The collaboration was announced in The Times, before being covered by the wider press across print, online and podcast. It went down a storm.

Competitions

We placed an exclusive competition with The Telegraph for its subscribers, which ran for two months across print and online. With a database of over 300,000 it helped us to get the word out to audiences we knew would love the collection.

Events: An evening with Drew Pritchard

Nothing beats being able to introduce consumers to a product first-hand and when the collection is designed by someone as influential as Drew, it’s the perfect recipe for a sold-out event.

Over the course of two evenings, we invited audiences into store to preview the collection and meet the man behind the designs.

Events: An evening with Drew Pritchard

Hosted by top interiors influences, Kerry Lockwood (@kerrylockwood) and Greg Penn (@manwithahammer), the events included an interview with Drew followed by an audience Q&A.

Drinks and canapés were served, and Drew stayed behind after the Q&A to pose for pictures and sign copies of his book.

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