CASE STUDY: EGGER

Imagine. Create. Egger.

Founded in Austria in 1961, global family company EGGER produces wood-based panel products, supplying top hoteliers such as Hilton, national and international rail services such as LNER and EuroStar, as well as working with the commercial and leisure sectors in 24 countries.

The brief

Our objective was to develop a stand-out marketing strategy to support the launch of a new product range, creating differentiation in the market and attracting architects, specifiers and interior designers.

Setting the scene

Imagination. Creative thinking. We know both are needed to solve the complexities of creating spaces for people to live, work and socialise. With the development of Imagine. Create. EGGER. we were able to provide a sense of possibility, look at things differently, ask the right questions and serve products with integrity through a range of marketing materials and online platforms. Our tone of voice was authoritative.

Our imagery
was bold and creative.

We created themes to provide clarity around decision-making and develop a more focused way of communicating the EGGER offer. We developed sample based marketing materials that could be handed out to prospective customers. Our guiding idea was centred around choice and accessibility.